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100% PURE

Brightening Serum

PRE-ORDER

Regular price €50,00 EUR
Regular price Sale price €50,00 EUR
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Enlivens dull-looking skin for a more radiant, balanced complexion. Features natural lighteners like sake, and fruit acids — not harsh bleaches.

Suitable for all skin types.

100% natural, vegan and cruelty-free.

Made in USA / 30 ml. 

Description

Vegan and natural skin brightening serum enlivens dull looking skin for a more radiant, balanced complexion.

Rather than using harsh chemical skin lighteners, this formula gets its brightening effect from natural, gentle ingredients. We use plant-based lighteners like kojic acid, sake, fruit acids, licorice, vitamin C, and lemon juice.

How to use it

Apply a dime sized amount onto slightly damp skin, gently pressing onto face and deck. Allow to absorb for 90 seconds before moisturizing. Recommended for PM use.

Sustainability

All 100% PURE™ formulas are biodegradable, meaning they are non-toxic and safe for our planet’s delicate ecosystems. 

We vow to reduce petrochemical-based packaging by 75% and replace all packaging with post-consumer recycled (or recyclable) materials by 2024. We also reward in-store recycling with a free trial-size product.

We ship orders in recyclable shipping boxes, and protect products from damage with biodegradable packing peanuts made from corn starch.
Our CA headquarters has been awarded the “Green Business Certification,” but we’re not stopping there! We’ve planted hundreds of thousands of trees with Trees for the Future, which supports our mission of becoming climate positive by 2024.

We partner with local and international organizations to support health + wellness across the globe. We donate nutritious meals to shelter dogs, plant trees to foster local economies in Africa, promote education on breast cancer awareness, and share essential resources with Bay Area families in need.

Certificates

• Green Business Certification

INCI

Aloe Barbadensis (Aloe Vera) Leaf Juice*, Prunus Armeniaca (Apricot) Kernel Oil, Glycerin, Rosa Damascena Distillate (Rose Hydrosol)***, Rice Ferment Filtrate (Sake), Sodium Ascorbate (Vitamin C), Aqua (Water), Punica Granatum (Pomegranate) Seed Oil*, Citrus Limon (Lemon) Fruit Extract, Citrus Aurantium Dulcis (Blood Orange) Peel Oil, Citrus Medica Limonum (Lemon) Peel Oil, Citrus Aurantium Bergamia (Bergamont) Fruit Oil, Lycium Barbarum (Goji) Fruit Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Pisum Sativum (Pea) Extract, Xanthan Gum, Kojic Acid, Sodium Bicarbonate (Baking Soda), Lauryl Glucoside, Myristyl Glucoside, Polyglyceryl-6 Laurate, Dehydroacetic Acid, Benzyl Alcohol, Citral**, Citronellol**, Geraniol**, Limonene**, Linalool**.

*Organic Ingredient
**Component of Natural Essential Oil
***Wild Harvested

100% Pure

100% PURE™ isn’t just our name. Or just our ingredient list. 100% PURE™ is a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE™ is so important.

  • Shipping to Latvia

    We are shipping to addresses in Latvia via Omniva pick-up (3.50 eur) or Omniva courier (7 eur). In-stock products are shipped to you the next business day. Pre-ordered items are shipped in 3-7 business days. Delivery takes 2-3 business days after the item has been dispatched.

  • Shipping internationally

    We are shipping to Estonia and Lithuania via Omniva. We are shipping internationally (with exceptions) via DHL Express. In-stock products are shipped to you the next business day. Pre-ordered items are shipped in 3-7 business days. Shipping zones and rates are HERE.