Fruit Pigmented® Full Coverage Water Foundation

Hydrating, skin-refreshing water foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich plant and fruit pigments for gorgeous full coverage.

Dot this high-coverage foundation onto forehead, cheeks, nose, and chin. Blend outwards using clean and slightly damp Non-Latex Makeup Blender. Finish by buffing with a clean Cruelty Free Stippling Brush around nose, eyes, and chin for an airbrushed finish.

All 100% PURE™ formulas are biodegradable, meaning they are non-toxic and safe for our planet’s delicate ecosystems. 

We vow to reduce petrochemical-based packaging by 75% and replace all packaging with post-consumer recycled (or recyclable) materials by 2024. We also reward in-store recycling with a free trial-size product.

We ship orders in recyclable shipping boxes, and protect products from damage with biodegradable packing peanuts made from corn starch.
Our CA headquarters has been awarded the “Green Business Certification,” but we’re not stopping there! We’ve planted hundreds of thousands of trees with Trees for the Future, which supports our mission of becoming climate positive by 2024.

We partner with local and international organizations to support health + wellness across the globe. We donate nutritious meals to shelter dogs, plant trees to foster local economies in Africa, promote education on breast cancer awareness, and share essential resources with Bay Area families in need.

• Green Business Certification

Aloe Barbadensis Leaf (Organic Aloe Juice)*, Rice Starch, Extracts of Prunus Persica (Peach) Fruit, Prunus Armeniaca (Apricot) Fruit, Daucus Carota (Carrot) Sativa Root Punica Granatum (Pomegranate), Theobroma Cacao (Cocoa Bean) and Solanum Lycopersicum (Tomato) Fruit/Leaf/Stem, Zinc Oxide, Plant Cellulose, Coffee Bean, Sunflower Lecithin, Euterpe Oleracea Pulp (Acai) Oil, Punica Granatum (Pomegranate) Seed Oil, Resveratrol (Red Wine Resveratrol), Alpha Lipoic Acid, Tocopherol (Vitamin E), Camellia Sinensis (Green Tea) Leaf Extract, Euphorbia Cerifera (Candelilla) Wax, Extracts of Rosmarinus (Rosemary) Officinalis Leaf, Origanum Vulgare (Oregano) Leaf, Thymus Vulgaris (Thymus) Flower/Leaf Extract, Vegetable Glycerin, Lonicera Caprifolium (Japanese Honeysuckle), Silica, Turmeric, Bamboo Charcoal, Indigo Oil.

*Organic Ingredient