The starter info pack.

What actually NATURAL cosmetics mean?

A natural ingredient is derived from a plant, mineral or is an animal by-product (last one does not apply to us). A natural ingredient should have had minimal or no processing. 

Natural products aren’t regulated by any governing body. Therefore brands can use label *natural* as a marketing ploy, putting it on products that contain a few naturaly-derived ingredients but are still full with synthetic substances.

We believe that what you put IN your body is equally important to what you put ON your body. So 100% natural it is!

What actually VEGAN cosmetics mean?

Vegan cosmetics do not contain any animal ingredients or animal-derived ingredients. Vegan ingredients can be natural (derived from plants or minerals) and synthetic (made in labs).

Label *Vegan* does not mean that product is cruelty-free (not tested on animals). *Vegan* does not mean that product is natural, healthy or safe. It only indicates that no animal ingredients or animal by-products are used in the formula.

We choose only products that are vegan AND natural AND cruelty-free. Cool, huh?

What actually CRUELTY-FREE cosmetics mean?

Cruelty-free means not tested on animals. A beauty product can be called cruelty-free if it has not been tested on animals at any stage of development - starting from ingredients (including ingredients sourced from 3rd parties) up until the finished product. Cruelty-free brand must not conduct animal testing by itself, nor commission 3rd parties to do it.

Since March 1, 2014 European Union has banned animal testing in development of cosmetic products on its grounds as well as importing products that are not cruelty-free. 

This law does not apply to medical field thus some skincare products can still manage to have ingredients that are tested on animals.

Since Jan 1, 2021 China has removed mandatory pre-market animal testing for imported *ordinary* cosmetics. Huge step! However, animal testing is still required for imported special-use cosmetics, and it can be conducted *post-market*. Does NOT apply to: cosmetics sold only in territory of Hong Kong and online stores who ship to Chinese addresses but have warehouses outside the mainland of China.

And that's just scratching the surface. Pretty complicated, duh.

What actually ORGANIC cosmetics mean?

Organic ingredients are derived from non-genetically modified plants, grown in an ecological way, with respect for the environment without the use of artificial pesticides, fertilisers or any other toxic synthetic matter, and extracted and processed naturally. 

The term organic may be used for a product even if it contains just 1% organic ingredients. In this case a product cannot be certified organic in its complete form but the ingredients within it can be. The use of the word organic on beauty products is highly regulated, although there is no single accrediting body that owns the certified organic rule implementation around the world.

For a product to claim it’s CERTIFIED ORGANIC, it must meet a number of strict specifications that go beyond the organic requirements. To qualify, a product’s ingredients must contain absolutely no toxic pesticides, toxic synthetic herbicides, or chemical NPK fertilizers and, in the case of animal products, no antibiotics or growth hormones. The concentration percentage of organic ingredients must be higher - usually starting from 70%, depending on different organizations’ requirements. 

Organic facts.

What actually is GREENWASHING?

Greenwashing - the process of conveying a false impression or providing misleading information about how a company's products are more environmentally friendly.

In simple words, greenwashing is making people believe that the company is doing more to protect the environment than it really is. Usually these companies spend more money on dishonest and deceitful marketing than on actual sustainable practices.

Examples of greenwashing:

❗️statements with no further specifications: new & improved, made with recycled materials, eco-friendly, non-toxic;

❗️putting in spotlight one good sustainability aspect while ignoring a greater environmental harm (like ‘clean burning natural gas’ - technically it burns cleaner but the extraction process makes just as much environmental impact);

❗️misleading words and images that imply false third-party support (‘Vegan approved’ instead of an official certification like PETA-certified vegan or certified by Vegan.org).

The essence of greenwashing: taking more or less true environmental statements and twisting them (or ignoring certain aspects) to make the product or company seem sustainable.

How we select products?

The sacred process revealed.

How do we choose what products add to the store? How do we make sure they are absolutely perfect? 

First, we spot the brand. It looks cool and tells an interesting story. We check if it is vegan and cruelty-free. 

Then we randomly choose few products and check the ingredient lists. If they turn out to be natural and clean, we start the big research process and check ingredients of all products.

Yes, we check ALL ingredients of ALL products. 

Afterwards, we look up information about the brand. Where are they from? Who is the creator? What is the story behind? Where do they produce? What are their sustainability principles? Though, this info is not a deal breaker, it is just nice to know if our values align.

So when we know that this cool brand makes 100% natural, vegan and cruelty-free beauty products, we contact them about the retail possibilties. 

Next step - and the most fun, is actual testing products. We need to make sure that creams are effective, foundations are blendable and lipsticks are lasting.

Now and only NOW we actually put the product on Eco Glam and offer it to you.

Because we want you to have best of the best. Because we value your money. Because we care.